“Personal Information” means information that directly identifies, relates to, or can be used to identify you as an individual. When you visit or use any of the Platforms or services offered by us — including, without limitation, tool and equipment rentals, any services related to such rentals, credit-related services, or any other services offered by us in connection with our business (collectively, “Services“) — we may collect your Personal Information.

Some of this Personal Information is required in order to allow you to use certain features of the Platforms (for example, in order to rent equipment, you will need to provide us with certain Personal Information). Other information is submitted by you voluntarily. Some information is collected automatically. The type of information we collect may vary depending on how or why you interact with the Platforms.

Types of Personal Information we collect:

• Contact information such as name, job title, address, email, telephone, mobile and fax numbers.
• Identification or verification information such as driver’s license, signature, date of birth, federal tax ID, and CCTV video at our locations.
• Geolocation information.
• Payment information such as billing address and payment methods.
• Banking information and Social Security Number if you use our credit Services, as required to process an application in certain circumstances.
• Transaction history such as purchase information, order history, and product interests.
• Communications such as emails, voice recordings, call transcripts, SMS records, message content, and customer service interactions.
• Feedback such as survey responses and comments you submit to us.
• Account information such as username and other login credentials.
• Browsing and device information such as URL, browser version, date/time, pages visited, IP address, device IDs and settings.
• Telematics Data relating to the performance, location, and operators of rented Equipment.

How we collect Personal Information: directly from you when you use a Platform or request Services (e.g. registering an account, completing a survey, contacting customer service, completing a credit application, or otherwise communicating with us); automatically when you visit the Platforms via cookies, analytics tools, online tracking technologies, telematics, and CCTV at our physical locations; and from third-party sources such as service providers, affiliates, or data brokers.